When leaders introduce a new idea to an organization, they are not only selling that new idea, they are selling the concept of change.
In many organizations, the concept of change is not readily accepted and often takes time and patience to implement. This is where many leaders find their values and principles tested. Their ideas are often not accepted at first and they must present them over and over again until they are. However, during this period, each rejection causes the leader to reevaluate their position and refine their ideas until they find acceptance.
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